VIENNA · PERSONALLY LEDABOUT ME · MARSEL NENAJ
One person.
Who builds it
and stays.
You work with me directly. I remain accountable for your digital presence or system. There is no sales team and no handover to third parties.
- FROM PRESENCE TO AI · ONE PARTNER
- MARKETING THINKING + TECHNICAL DEPTH
- A PERSONAL REPLY
MY STORY
Where I come from.
I didn't learn how to set a business up digitally at an agency. I did it myself – first independently and later at Bitpanda.
I started out self-employed, with IT and my own online retail business. Early on I saw both sides of what matters: technology only counts when someone can operate it day to day, and an offer only sells when it's clear and easy to find online.
At Bitpanda I experienced a period of rapid growth and the close connection between communications, product and technology. An official publication with my byline is linked below.
I also learned there what communication under pressure means. When something goes wrong and the situation is unclear, a clear and honest answer still has to go out within minutes. I bring that calm to every project.
Today I bring both sides together: the technical depth of my IT years and the product and marketing perspective from startup life. The result is not an isolated website or AI demo, but an understandable system that works in the business and creates commercial value.
Technology only counts once it runs in everyday work and someone can explain it.
EXPERIENCE & PUBLIC EVIDENCE
Selected experience and publication.
My time at Bitpanda taught me how communications, product and technology work together under growth and time pressure. The linked article is the publicly verifiable evidence, with an official byline and publication date.
Navigating the Multichain Future with Pantos: Insights from Bitpanda's latest Brainfood Session
Pantos appears here only in the historical title of the 2024 article. This does not claim a current relationship with today’s Vision brand.
Open the official articleWHAT THIS IS ABOUT
Small businesses can achieve much more digitally today, with far less.
Digital tools that once required a dedicated team are more accessible than ever. The advantage appears when the digital presence works cleanly with daily operations.
That is where my combination matters. I think like a marketer and build like a technician. The result is an understandable system that holds up in daily work.
AI is already changing how customers choose providers. I therefore start with the concrete business case. The next step is a small pilot whose impact can be measured.
What you can hold me to.
I am one person, not a sales organisation. That means fewer grand promises and someone who remains accountable long after a digital presence or system goes live.
I'LL TALK YOU OUT OF THINGS.
If something is unnecessary or disproportionately expensive, I say so, even if it costs me the job.
I SPEAK PLAINLY.
You understand what I build and why, without jargon and without having to google anything.
YOU ALWAYS TALK TO ME.
You always speak with me directly. Whoever builds it is the one who picks up.
YOU STAY INDEPENDENT.
Your domain, data and own accounts stay under your control. Usage rights to final deliverables are agreed clearly in the proposal.
What I don't do.
No off-the-shelf solution when it misses the real problem.
No AI for its own sake. It is used only where it creates measurable commercial value.
No hourly billing without a plan. I sell outcomes, not activity.