Strategy & branding
Clear positioning for your offer
I help clarify your positioning and develop a marketing plan your team can put into practice.
Project example
Sidrit: a shared direction for the public campaign
For Sidrit’s national Eurovision selection campaign, I developed the website and social media strategy. Press work and content followed the same direction.
The project shows how a shared direction was applied to the website and public communication.
Explore the project
Base marketing on your offer
At Bitpanda, I built a community team that connected customers with key parts of the business. I saw how much trust depends on communication matching what a company actually delivers. That perspective informs my work on your offer.
- Pricing
- Scope and price agreed for your project
- Timing
- Timing follows the agreed scope, available material and approval process.
Before work begins, you receive a proposal with a clear scope and costs.
Help customers recognise a suitable offer
We establish which customers your service suits and what evidence supports it. This gives your marketing a clear direction.
Illustrative positioning example
Make a professional strength concrete
An example for a renovation business. Your own positioning is developed from your services and available evidence.
Example details
- Target customers
- Property managers with recurring renovation needs
- Offer
- Coordination and delivery through a single contact
- Evidence
- Project examples showing the work actually undertaken
Connect customer needs with the business model
I look at why people inquire, which objections recur and which projects suit your business. The positioning needs to reflect your expertise and lead to work your team can actually deliver.
Give the team a direction it can use
I translate the positioning into key messages and priorities for the agreed channels, taking existing content and partners into account. Your team receives briefs and examples it can use to assess drafts and guide further work.
Commission strategy and production separately
Your team or existing partners can put the strategy into practice. If I coordinate delivery, we agree on tasks and decision-making responsibilities. Producing posts or campaign material is a separate scope.
Get support with deliveryThe plan for your marketing
- Positioning and messages
- We describe who your offer is for and which benefits you can support with evidence. You receive developed core messages with examples for your website and customer conversations.
- Priorities and marketing plan
- You receive a reasoned choice of which customers and channels to address first. The plan records next steps and responsibilities, taking the available capacity into account.
- Language and topics
- A guide uses examples to show how your business communicates. For the agreed channels, I prepare topics and briefs that your team or external partners can work from.
- Visual brand foundation
- When included in the agreed scope, I develop the logo, colours, typography and image direction, documented in a compact brand guide.
Delivery and handover
Understand customer questions
We review real questions, existing offers and useful previous work.
Set the priorities
We choose the offer, audience and channels to fit your budget and available time.
Review the drafts
You review copy and design before further implementation begins.
Before commissioning
Does this fit my business?
This suits founders and SMEs introducing a service, repositioning their business or taking a more deliberate approach to marketing. Existing strategy work and your team’s knowledge form the starting point.
One accountable person can confirm the offer and factual claims.
Existing customer questions and materials provide a real starting point.
The plan will be used in the website, posts or campaigns.
What do I need to provide?
Existing offers, strategy documents and customer questions
Subject-matter review of claims and service boundaries
One contact for consolidated approvals
What is agreed separately?
Strategy, visual design and finished content are described separately in the proposal.
A content brief guides production; the number and production of finished posts are explicitly agreed.
Rights to final work and licences for fonts or images are clarified in advance.
Before the start, we check whether your team and available budget can support the plan.
Can we use existing strategy work?
Yes. We review existing strategy documents and brand work first. Suitable results are retained, and the proposal covers the work still needed.
Are a logo and social posts automatically included?
The agreed scope decides. Brand strategy, visual design, content planning and finished posts are separate tasks, listed in the proposal.
Does another project have to follow?
You can commission the strategy on its own and implement it with your team or other partners. Any further work I take on is agreed separately. Deliverables and usage rights are settled before commissioning.
What should your offer communicate?
Tell me what you offer, who you want to reach and which materials already exist.