WORK THAT HOLDS UP IN USE.

STARTING POINT

Before launch, there was no website, digital booking system or established digital inquiry path. The offer, booking sequence and required information had to be defined together for the first release.

INTERVENTION

For the first launch, the offer and booking logic were translated into a multilingual, self-explanatory path that guides decisions and structures new inquiries in one central intake.

EFFECT

The launch created Tirava's first dedicated digital booking path. New inquiries arrive with the required details instead of starting as an isolated message without a shared status.

STARTING POINT

Before the campaign, there was no dedicated web presence and no social-media strategy. At the same time, the Eurovision national final created weeks of attention, media inquiries and continuous content demand.

INTERVENTION

For the first launch, I built the social-media strategy, press work, website, communications and content strategy together and released them within a tight window.

EFFECT

The launch created the first coherent presence across the website, social, press and content. The message stayed consistent, while interested people and media had a clear contact path.