Marketing & campaigns
Marketing for your offer
I plan and support the agreed marketing work. Content and landing pages lead to the inquiry; sales feedback informs the review.
Project example
Sidrit: coordinate the website and campaign content
For the national Eurovision selection, the website and social strategy were built alongside press work and ongoing communication.
The project brought together website development, social media strategy and press work.
Explore the project
Plan the path to an inquiry
Before launch, we establish who you want to reach and what should happen after their first interest. As work continues, customer questions and feedback from sales inform the next content.
- Pricing
- Scope and fee agreed individually; media and external costs separate
- Timing
- Timing follows the agreed scope, available material and approval process.
Before work begins, you receive a proposal with a clear scope and costs.
From first interest to a suitable inquiry
An interested prospect needs a relevant offer on the landing page. Planning also includes how your team will handle the inquiry.
Example campaign brief
Carry one offer through the contact journey
This is an illustrative plan. Channels, production scope and advertising spend are agreed for your offer.
Example details
- Reason to inquire
- Advice on a planned heating replacement
- Landing page
- Explain the service, coverage area and requirements
- Inquiry
- Capture the project and location for the first conversation
Choose the channel around the buying situation
If people are already searching for your service, we assess search ads as a possible route. If they need to understand the offer first, explanatory content may be a useful starting point. The choice follows how your customers decide and the contact journey available to them.
Bring sales feedback into the review
Reach and clicks describe only part of the journey. We also consider whether inquiries fit the offer and what happens in the subsequent conversation. If that feedback is missing, we first establish how it will reach the campaign review.
Clarify the offer before producing material
If the team has not yet decided which customers to reach or which service to promote, that decision should come first. A separate strategy project can be a suitable starting point.
Develop a marketing strategyYour marketing project
- Social and content
- Profiles, topics and agreed posts are coordinated. Production volume, formats and responsibilities are listed in the proposal.
- Reviews and communication
- I develop a process for asking customers to review their actual experience. We prepare appropriate responses to questions and critical reviews.
- Google Ads
- Account setup, campaign structure, search terms, ad copy, landing pages and agreed measurement points are prepared. Budget and launch require your approval.
- Marketing support
- We review the available marketing data and what happened to the inquiries. This informs recommendations for the next agreed actions.
Delivery and handover
Choose a focus
We agree on the offer, channels, production scope and advertising budget.
Approve the content
Posts, ads and landing pages go live after your approval.
Review the feedback
Available metrics and real inquiries inform the next change.
Before commissioning
Does this fit my business?
The engagement can cover a launch or ongoing marketing support, based on the channels your business can realistically maintain.
The offer and desired customer action are clear or will be defined together.
You can provide expertise, materials and consolidated approvals.
Inquiries and business feedback can inform the review.
What do I need to provide?
Access to agreed profiles and advertising accounts
Approved claims, images and information about your offer
One contact for approvals and feedback on inquiry quality
What is agreed separately?
Planning and production are separate tasks; extra posts and campaigns are agreed separately.
Media spend, software licences and other external costs are separate from the fee.
Google Ads setup and ongoing campaign management are distinguished in the proposal.
Reviews must reflect genuine experiences. No specific reach, inquiry volume or revenue is promised.
Claims, content and ads are reviewed and approved by you before publication.
Do I have to launch ads immediately?
No. Setup or planning does not activate a paid campaign. We first agree on the landing page, material, measurement, budget and your approval.
Is ad spend included in the fee?
Media spend and external costs are listed separately. You know the agreed scope and planned expenditure before launch.
How is the work assessed?
We agree on suitable measurement points and consider available data alongside feedback on inquiry quality. Clicks or reach alone do not show whether a measure is useful for your business.
Test ChatGPT Ads with a clear scope
If your customers look for solutions in ChatGPT, we assess the channel for your offer. A dedicated pilot connects ads with a suitable landing page and a review of incoming inquiries.
Explore the ChatGPT Ads serviceWhere does your marketing need support?
Tell me what you want to promote and what your team already handles. We can discuss which tasks I can usefully take on.