One shared message
Positioning, communications planning and social media strategy were built together.
A Nenaj project
Sidrit Vokshi One coherent presence.
For Sidrit Vokshi's national Eurovision selection, I built the website, social media strategy, press work and content together. The channels shared one message and contact path.
The task.
Create a reliable destination for audiences and the press, and coordinate ongoing communication across the website, social channels and media.
Website · Social · Press · Content
How it works together.
The website and communications were delivered together for an active campaign.
Content across channels
The website and ongoing social content were aligned for one campaign presence.
Media work during the competition
Press work and media materials were part of the ongoing communications plan.
Starting point
Before the campaign there was no dedicated web presence and no existing social media strategy. Both had to be built for the national selection for the first time.
At the same time, the competition created weeks of attention, media inquiries and continuous content demand. Messages, releases and contact paths needed to align from launch.
My approach
The first dedicated website and social media strategy were designed together with press work, communications and content planning as one shared flow.
The new website gave the campaign and press work a reliable destination from its first launch. Content and releases were coordinated across every participating channel.
What changed
The launch created the first dedicated web presence and social strategy. Press work and content were aligned to the same message and clear contact path.
What took shape.
- 01Positioning and campaign message
- 02Website concept and implementation
- 03Social media strategy and ongoing content
- 04Press work and media materials
- 05Cross-channel communications planning
Related service: Marketing & campaigns
Discuss your campaignYour next launch.
I align the message, destination and contact path so multiple channels work towards the same outcome.