One shared message
Positioning, communications planning and social media strategy were built together.
A Nenaj project
A campaign presence for Sidrit Vokshi
Website, social strategy, press and content for the Eurovision national selection.
The task.
Create a dedicated website for the national selection campaign to support ongoing communication with audiences and the press.
Website · Social · Press · Content
How it works together.
The work covered the website launch and communication throughout the competition.
Content across channels
The website and ongoing social content were aligned for one campaign presence.
Media work during the competition
Press work and media materials were part of the ongoing communications plan.
Starting point
Before the campaign there was no dedicated web presence and no existing social media strategy. Both had to be built for the national selection for the first time.
At the same time, the competition created weeks of attention, media inquiries and continuous content demand. Messages, releases and contact paths needed to align from launch.
My approach
I developed the campaign message and used it to shape the website and social media strategy. The content presented Sidrit’s participation and supported ongoing publications.
Press work and media materials were coordinated with communication on the website and social channels. The website gave audiences and the press a common point of reference.
What changed
The launch created the first dedicated web presence and social strategy. Press work and content were aligned to the same message and clear contact path.
What took shape.
- 01Positioning and campaign message
- 02Website concept and implementation
- 03Social media strategy and ongoing content
- 04Press work and media materials
- 05Cross-channel communications planning
Related service: Marketing & campaigns
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