CASE STUDY · SIDRIT VOKSHI
Before the campaign there was no dedicated web presence or social media strategy. The website, social, press and content were therefore built together for the first time under significant time pressure.
The task in one sentence.
The first web and social launch, with the website, social, press and content following the same message and contact path.
What can be shown with confidence.
The evidence covers the delivered scope and visible coordination, not unverified campaign outcomes.
0 → 1
There was no existing website to redesign before the campaign.
4
The website and social presence launched for the first time; press and content joined the same campaign flow.
LIVE
Content and channels were coordinated during an active time-critical campaign.
Before the campaign there was no dedicated web presence and no existing social media strategy. Both had to be built for the national selection for the first time.
At the same time, the competition created weeks of attention, media inquiries and continuous content demand. Messages, releases and contact paths needed to align from launch.
The first dedicated website and social media strategy were designed together with press work, communications and content planning as one shared flow.
The new website gave the campaign and press work a reliable destination from its first launch. Content and releases were coordinated across every participating channel.
The launch created the first dedicated web presence and social strategy. Press work and content were aligned to the same message and clear contact path.
The page deliberately makes no claims about reach, press impact or voting results while no approved campaign data is available.
I align the message, destination and contact path so multiple channels work towards the same outcome.