Web design & development
Websites for founders and SMEs
I build your website around clear information and a useful inquiry journey. You work directly with me on its design and development.
Project example
Tirava: a multilingual website with a booking inquiry
Travellers choose their route, explore the service and submit the required details through the booking journey. The website brings these steps together in several languages with a central inquiry intake.
The project shows how service presentation and the inquiry journey were developed together.
Explore the project
Connect your offer with the inquiry
Before getting in touch, people want to know whether you understand their needs and how you can help. Your website answers those questions through specific services, relevant work and a straightforward next step.
- Pricing
- Projects from €5,900 net
- Timing
- From three weeks for a clearly scoped build. We agree the binding timeline based on pages, content, integrations and approvals.
Before work begins, you receive a proposal with a clear scope and costs.
What customers need to know before inquiring
The page structure follows your customers’ questions: does the service fit, is there relevant past work and how does a project begin?
Example page plan
Each page answers a different question
The actual page structure follows your services and the questions your customers ask.
Example details
- Service page
- Does this offer fit my project?
- Project example
- What comparable work was actually delivered?
- Contact
- Which details are needed for an initial assessment?
Organise services around customer questions
Different services often need their own explanation. I identify what someone needs to know to choose between them and which project supports the claims. This gives each page a distinct purpose and creates useful connections between related services.
Follow the inquiry into your business
An inquiry starts a conversation. The form should collect the details you need to respond. We establish who receives it and what the customer sees after submitting. Before launch, we test this whole journey.
When an update is enough
If the technology and page structure still work well, better content or an improved inquiry flow may be sufficient. I recommend rebuilding when the changes needed cannot reasonably be made within the existing setup.
Improve an existing websiteYour website project
- Page structure and copy
- I organise your services around customer questions and write the information people need before making an inquiry. Useful existing content and references are included.
- Design and development
- I design and build the agreed pages for mobile and desktop. Fast loading, accessible interaction and the technical foundations for search engines are part of implementation.
- Inquiry or booking flow
- The contact journey collects the information you need to respond. Confirmations and routing are configured and tested around your workflow.
- Handover and documentation
- You receive the agreed accounts and guidance on maintaining the website. We settle responsibilities and any ongoing support before handover.
Delivery and handover
Understand the offer
We discuss who you want to reach and what they need to know before choosing your business.
Develop the website
I write and structure the content, design the pages and build the site. You see early on how your offer will be presented.
Prepare for launch
We check the site across devices and test the complete inquiry journey. You receive the agreed accounts and documentation at launch.
Before commissioning
Does this fit my business?
This is for founders and SMEs who want their website to bring in suitable prospects, especially when customers need answers and reassurance before committing.
Your offer has changed, but the website has not kept up.
Prospects need enough information to judge whether you are a good fit.
Someone in your business can answer subject-matter questions and approve drafts.
What do I need to provide?
One accountable person for decisions and approvals
Access to the current website, domain and relevant measurement data
Subject-matter review plus available images, references and documents
What is agreed separately?
Brand development and photo or video production are included only when explicitly listed in the proposal.
Shops, CRM systems and complex third-party integrations are scoped and quoted separately.
Copy is collaborative: I provide structure and writing; you provide subject-matter approval.
Revenue and search positions also depend on your offer, competitors and other factors. Specific results are not promised.
Is this only a redesign?
The project also covers structure and content. We first establish what prospects need to know about your services. That informs the copy, design and inquiry journey.
Do I need to provide finished copy?
You provide your expertise and existing material. I develop the page structure and write the copy. You approve subject-matter claims before publication.
Can an existing website be retained?
Yes, if the technology is suitable and the site can be developed further. I assess the current site and discuss whether improving it or rebuilding is the better investment.
Are SEO and GEO included?
Technical discoverability, clear page structure and understandable content are part of the build. A comprehensive keyword, competitor or AI visibility analysis is scoped separately.
What happens to forms and tracking?
We test the entire journey from completing the form to receiving the inquiry. Before launch, we agree what to measure and where consent is required. Connections to a CRM or other tools are listed separately in the proposal.
Which rights and accounts do I receive?
Your own accounts are registered in your name wherever possible. After full payment, you receive the agreed usage rights to final deliverables. Reusable components and third-party fonts, images or software remain subject to the agreed licences.
How is the fixed price determined?
After the first assessment, pages, content, functions, integrations and your contribution are defined. A binding proposal is based on that scope before work begins.
What happens to existing pages during a relaunch?
We review the existing URLs and map them to the new pages. Where an address changes, an appropriate redirect is planned. Existing content and search traffic inform the work; the migration and its checks form part of the agreed relaunch scope.
What should your new website do?
Tell me what you offer and what your website needs to do. Include a link if you already have one. We can then establish whether and how I can help.